AUGMENTED REALITY ENABLED DYNAMIC PRODUCT PRESENTATION

Smart overview of the Invention

The patent application describes methods and systems for dynamic product presentation using augmented reality (AR). It involves providing a three-dimensional representation of a product within a virtual environment, which can be displayed on a customer's device. The system identifies suitable surfaces within the camera feed of the customer's device and generates an AR model of the product on that surface. This approach enhances the shopping experience by allowing customers to preview products in their real-world environment.

Technical Field

The application is related to graphical user interfaces, particularly those involving augmented reality. It addresses the limitations of current AR systems used by online retailers, which often require manual selection of products and surfaces, leading to a cumbersome user experience. The innovation aims to streamline this process by automatically identifying suitable surfaces and recommending appropriate products.

Detailed Description

The system uses camera feeds to analyze surrounding objects and identify suitable surfaces for product placement. By utilizing attributes of identified objects, customer preferences, and purchase history, it generates tailored product recommendations. The application employs advanced techniques such as simultaneous localization and mapping (SLAM) for surface detection and product classification models to match products with appropriate surfaces.

Functionality

The application analyzes various surfaces to determine the best fit for product recommendations. It considers factors like surface orientation, size, and existing decor to provide relevant suggestions. Customers can view 3D models of recommended products in an AR environment and adjust attributes such as style and color. The system adapts to changes in the camera view, revising product configurations as needed.

Additional Features

Beyond AR representations, the application offers virtual environment views of products, allowing customers to explore items from different angles or in virtual reality settings. This dual representation enhances visualization options, catering to varied customer preferences. The system supports multiple 3D models simultaneously, enabling comprehensive interior design planning with dynamic updates based on camera movements.