US20250342653
2025-11-06
Physics
G06T15/205
The patent application introduces a system and method for creating and distributing interactive virtual content that is addressable and customizable for individual users. This virtual content can depict live events and is tailored based on user characteristics such as habits and preferences. The system ensures low latency, allowing users to interact with the live event in real-time. The virtual environment can simulate a studio with multiple screens displaying different live content and related data like statistics, enhancing the viewing experience.
Historically, live content has been broadcasted through various media like television, cable, and internet streaming. With the rise of internet accessibility, there has been a shift towards streaming live and on-demand content online. This change has been accompanied by an increase in gaming and betting activities, especially for video game events. These events draw millions of viewers who engage in commentary, analysis, and betting, highlighting the need for more dynamic and interactive broadcast systems.
Traditional media transmission faces delays ranging from 2 to over 40 seconds due to processing and data transmission requirements. This delay poses challenges such as spoilers from faster media, limited betting opportunities, and inflexible production setups. Current systems require complex manual compilation of different media streams, hindering flexibility and increasing production costs. Additionally, the inability to efficiently deliver metadata limits user interactivity and monetization opportunities for content creators.
The proposed system addresses these challenges by offering a flexible production platform that supports various input formats like video and livestreams. It enables low-latency broadcasting, allowing content to be distributed as a single feed that can be split into multiple feeds without extra bandwidth usage. Furthermore, it integrates advertising, messaging, and commerce within the content experience, enabling transactions without disrupting the user's viewing experience.
The system achieves high production flexibility with latency under one second by generating a main feed from which customized feeds are derived. This reduces bandwidth usage while enhancing user interactivity through real-time transactions within the customized live content. The system's architecture allows for seamless integration of third-party communication channels, enabling targeted content delivery based on user preferences. This innovative approach is applicable to various live events including sports and gaming.